Cookie policy

Who are we?

The Woodland Trust is the UK’s largest woodland conservation charity and our registered charity numbers are 294344 in England and Wales, and SC038885 in Scotland. Our charity is also registered in England and Wales as a company limited by guarantee under number 1982873.

In this policy ‘we’ means both the charity and its subsidiary trading on its behalf, Woodland Trust (Enterprises) Limited, registered in England (No. 2296645), a wholly owned subsidiary of the Woodland Trust. Registered office: Kempton Way, Grantham, Lincolnshire, NG31 6LL.

Cookies explained

A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you use our website. We use cookies on our website and these help us recognise you and your device and store some information about your preferences or past actions.

For example, we may monitor how many times you visit the website and which pages you go to. This information helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.

You can set your browser not to accept cookies and the websites below tell you how to remove cookies from your browser. However, some of our website features may not function as a result.

Our use of cookies

We use cookies on this website to:

• recognise when you visit this website (this speeds up your access to the website as you do not have to log in each time).
• obtain information about your preferences and use of our website.
• keep track of the items stored in your shopping basket and take you through the checkout process.
• carry out research and statistical analysis to help improve our content, products and services and to help us better understand our users’ requirements.
• target our marketing and advertising campaigns (and those of our partners) more effectively by providing interest-based advertisements that are personalised to your interests.
• make your online experience more efficient and enjoyable.

For further information on cookies generally visit the AboutCookies or All About Cookies websites.

Types of cookies

A visit to a page of the Woodland Trust website may generate the following types of cookie:

• Session cookies
  These allow our website to link your actions during a particular browser session. These expire each time you close your browser and do not remain on your device afterwards.
• Persistent cookies
  These are stored on your device in between browser sessions and allow your preferences or actions across our website to be remembered. These will remain on your device until they expire, or you delete them from your cache.

Additionally, the cookies that we place on your device may also be:

• Strictly necessary cookies
  These are essential for you to be able to navigate our website and use its features. Without these cookies, the services you have asked for could not be provided.
• Performance cookies
  These collect information about how you use our website, e.g. which pages you go to most often. These cookies do not collect personally identifiable information about you. All information collected by these cookies is aggregated and anonymous, and is only used to improve how our website works.
• Functionality cookies
  These allow our website to remember the choices you make (such as your username, language, last action and search preferences) and provide enhanced, more personal features. The information collected by these cookies is anonymous and cannot track your browsing activity on other websites.
• Targeting cookies (third party cookies and cookies used for advertising)
  Targeting cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement on our website and help measure the effectiveness of the advertising campaign. These may also be used to choose the advertisements which are displayed to you on our website and other websites.

Which cookies do we use?

The list below outlines the purpose of each of the cookies we use on our websites and gives links to the privacy policies of any third parties involved.

Cookie type: strictly necessary
Cookie author: Cloudflare and various others
Cookie purpose: these cookies are used to ensure our website is usable. They enable basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Policy location: Cloudflare privacy policy

Cookie type: 3rd party advertising/analytics
Cookie author: AddThis
Cookie purpose: AddThis button spreads content across the web making it easy for visitors to bookmark and share with other people. It provides statistics about bookmarking and sharing activity.
Policy location: AddThis

Cookie type: 3rd party advertising/analytics
Cookie author: AppNexus
Cookie purpose: helps deliver the right adverts at the right time to the right audience.
Policy location: AppNexus

Cookie type: 3rd party advertising/analytics
Cookie author: dotdigital
Cookie purpose: after receiving a website email from us, this cookie uses a unique identifier, linking behaviour of the site to you and your email response.
Policy location: dotdigital

Cookie type: 1st party advertising/analytics
Cookie author: Facebook
Cookie purpose: this allows conversion tracking, optimisation and remarketing.
Policy location: Facebook

Cookie type: 1st party advertising/analytics
Cookie author: Google Adwords, Analytics and Google Marketing Platform 360
Cookie purpose: this is a web analytics service provided by Google which uses cookies to show us how visitors found and explored our website, and how we can enhance their experience. It provides us with information about the behaviour of our visitors (for example, how long they stayed on the site, the average number of pages viewed) and also tells us how many visitors we have had.
Policy location: Google

Cookie type: 3rd party advertising/analytics
Cookie author: Hotjar
Cookie purpose: Hotjar is an all-in-one analysis and feedback tool which reveals the online behaviour and feedback of our website visitors.
Policy location: Hotjar

Cookie type: 3rd party  advertising/analytics/marketing/personalisation
Cookie author: Pinterest
Cookie purpose: Used to store language preferences or other settings so users don‘t have to set them up every time they visit Pinterest, to make Pinterest better by determining the most popular features, to store which Pins, boards, people or websites users have interacted with so they can be shown related content they might like, to help an advertising service, and to market Pinterest to users via other websites and apps.
Policy location: Pinterest

Cookie type: 3rd party advertising/analytics
Cookie author: Twitter
Cookie purpose: this allows Twitter integration and sharing capabilities for social media. It also tracks conversions from Twitter advertisements.
Policy location: Twitter

Cookie type: 3rd party advertising/analytics
Cookie author: YouTube
Cookie purpose: uses a unique identifier to retain statistics of videos you've seen on YouTube. It also estimates your bandwidth on pages with integrated YouTube videos.
Policy location: YouTube

Cookie type: 3rd party advertising/analytics
Cookie author: Siteimprove
Cookie purpose: we are using Siteimprove, a web analytics service provided by Siteimprove, Inc. ('Siteimprove'). The cookies are used to help record the visitor’s use of this website. They collect statistics about website usage such as when the visitor last visited. This information is used to improve the user experience of the website. The cookies contain no personal information and are used only for web analytics.
Policy location: Siteimprove

Cookie type:1^st party advertising and analytics
Cookie author: Quantcast
Cookie purpose: measure and understand interactions with websites and apps, so that we can provide insights to website and app owners about how their websites and apps are being used.

Policy location: Quantcast

Cookie type: 3rd part cookie
Cookie author: Facebook / Nectar
Cookie purpose:Conversion tracking for Woodland Trust social campaign
Policy location: Facebook

Cookie settings

If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of our website and you will not receive a personalised service.

If you are primarily concerned about third party cookies generated by advertisers, you can turn these off by going to the Your Online Choices website.

Also, you can visit the trade body representing these advertising platforms for more information: Network Advertising Initative. From its website, you can control third party online advertising by managing your browser opt-outs.

Please note that these links will take you to other websites. The Woodland Trust will not be responsible for the information and also the setting of cookies on these other websites.

For further information about cookies and how to disable them please go visit the Information Commissioner's Office website.