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Spreading the word

Follow our tips or use our ready-made wording to promote your fundraiser on social media or with local press.

Promoting your fundraiser on social media or in local press is a great way to spread the word.

Credit: iStock.com / Ridofranz

Social media posts

Social media is a brilliant way to share the love for woods and trees, spread the word about your fundraiser and encourage more donations. Here are some suggested posts and graphics you can use on your channels if you aren’t sure where to start.

Facebook

  1. I’m fundraising to help @The Woodland Trust protect trees in need, make ancient woods healthy again, and create more woodland for people and wildlife. Can you help me reach my fundraising target? Donate here! [Add your link here]
  2. We need our planet – and our planet needs trees! 🌳 Help me raise money for @The Woodland Trust so they can plant and protect more carbon guzzling, pollution sapping, flood reducing trees across the UK. Donate here! [Add your link here]
  3. Help me raise money for @The Woodland Trust! Every donation will help plant and protect the trees our wildlife depends on for survival 🦉🦋🦔 Donate here today. [Add your link here]
  4. I've raised [£xxx] of my [£xxx] target for @The Woodland Trust! Can you help me reach my goal? Donate here today. [Add your link here]

Instagram

  1. I’m fundraising to help the @woodlandtrust protect trees in need, make ancient woods healthy again, and create more woodland for people and wildlife 💚 Can you help me reach my fundraising target? Click the link in my bio to donate! #Woods #Trees #Wildlife #Fundraising #ClimateChange #Environment #TreePlanting #AncientTrees #NatureRecovery
  2. We need our planet – and our planet needs trees! 🌳 Help me raise money for the @woodlandtrust so they can plant and protect more carbon guzzling, pollution sapping, flood reducing trees across the UK. Click the link in my bio to donate! #Woods #Trees #Fundraising #ClimateChange #Carbon #CleanAir #Environment #TreePlanting
  3. Help me raise money for the @woodlandtrust! Every donation will help plant and protect the trees our #wildlife depends on for survival 🦉🦋🦔 Click the link in my bio to donate! #Woods #Trees #Fundraising #Environment #NatureRecovery #NatureCrisis #WoodlandWildlife #AncientTrees
  4. I've raised [£xxx] of my [£xxx] fundraising target for the @woodlandtrust! Can you help me reach my goal? Click the link in my bio to donate for woods, trees and wildlife. #Woods #Trees #Wildlife #Fundraising #ClimateChange #Environment #TreePlanting #AncientTrees #NatureRecovery
Top tip!

Links pasted into Instagram photo captions aren't clickable, so you'll need to paste the link to your fundraising page into your profile and then ask people to 'click the link in bio' to donate.

Press coverage

Once you've organised your fundraising event it's time to spread the word. If reaching out to local press feels daunting, take a look at our top tips for writing press releases and getting your fundraiser noticed by local media.

Write a catchy headline

This will make your story stand out and will essentially be the reason why your local editor or journalist reads your press release. Make sure it reflects your event in a fun and exciting way.

Make a list of newspapers and magazines

It’s understandable to want to tell the world about your fundraising event. But keep in mind the location of your event and who needs to know about it. You might want to keep it local and only tell your community – in which case, local parish newsletters, community magazines and your local newspaper are the people you need to tell.

Get in touch with the right people

Most newspaper websites or the print publications themselves will usually include a list of the key people you need to tell about your event. The best way in is to ask to speak to the 'newsdesk', who will guide you in the right direction.

Send photographs

Attaching an image to your press release makes it more appealing and brings it to life. Think about what picture you are sending and make sure it reflects your event. You might want to take a picture of the event organiser or a picture of the group doing the fundraising. Don’t forget to name check them using their full names listed from left to right, so the journalist knows who’s who.

When preparing an image to send with your press release. Make sure you:

  • have permission from any people featured in the image for it to appear in the press
  • ask the publication to credit the photographer, and provide this credit in your email
  • have permission to use the image if it wasn't taken by you.

Include contact details

This is really important. Journalists are very busy people and if they’re interested in your story, you’ll want to answer any questions they may have before they publish it. Make sure you include at least two main points of contact and include your full name, telephone number and email address so they always have someone to get hold of.