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L'Occitane

B Corp-certified French beauty brand L'OCCITANE has been working with the Woodland Trust since 2019, helping us to plant trees as well as protect and restore our woodlands so that people, wildlife and nature can thrive.

The L'Occitane team volunteering at Joyden's Wood.

Credit: Laura Barlow / WTML

A natural partnership

We're proud to be working with L'Occitane to protect and restore our woodlands for people and nature. From returning Joyden's Wood's heathland and ancient woodland to its former glory to restoring our temperate rainforest in the South West and looking after wildlfower meadows in Langley Vale Wood, together we've made a huge difference to biodiversity. 

 

Our partnership with the Woodland Trust enables us to make a measurable, positive impact on UK biodiversity. Their scientific expertise, long‑term stewardship and community engagement ensure that every contribution delivers real ecological value. Together, we are helping restore native woodland, improve climate resilience and create nature‑rich spaces for future generations. This collaboration strengthens our commitment to nature‑positive action and reflects our belief that protecting biodiversity is not only essential for our business, but for the wellbeing of people and the planet.

Rachel Meckes
Senior Sustainability Manager for L’Occitane en Provence UK & Ireland

L'Occitane funding helped produce a new interpretation board for visitors at Joyden's Wood.

Credit: Woodland Trust / WTML

Restoring precious heathland on London's doorstep

Since 2023, Joyden’s Wood has become the focus of L’Occitane’s partnership – an ancient woodland with heathland habitat just a short distance from their London headquarters. This fragile landscape is under pressure, and L’Occitane’s support has been pivotal in restoring its health and biodiversity.  

Approximately 95% of the UK’s heathland has been lost in the last 150 years. L’Occitane’s funding is helping safeguard this precious habitat, and with their support the Woodland Trust has been able to carry out essential woodland management, including installing 110 metres of protective chestnut fencing to safeguard sensitive vegetation, removing invasive species like conifers and clearing bracken to help protect the habitat and encourage natural regeneration. 

Donations have helped produce a new interpretation board explaining why heathland matters and how visitors can do their bit to protect it. And they’ve funded ecological surveys that have confirmed 12 breeding bird species across the woodland, including the red-listed mistle thrush.

Credit: Laura Barlow / WTML

Lending nature a hand

L’Occitane colleagues have formed a strong connection to Joyden's Wood, a tranquil ancient woodland on London's doorstep, through a bespoke volunteering programme with the Woodland Trust.  

Regular visits to help clear bracken and remove invasive species like laurel means the connection to our conservation work is felt throughout the whole business, which encourages all colleagues to feel part of the impact.  

Thanks to L’Occitane’s passion and continued funding, Joyden’s Wood is on a path to renewed health, ensuring this habitat thrives for generations to come. 

Credit: Jordan Mansfield / WTML

From wildflowers to rainforests

At Langley Vale Wood in Surrey, L’Occitane’s support has helped protect its wildflower meadow, home to rare species such as red hemp nettle, one of the critically endangered wildflowers found at this site of international conservation importance. And they’ve contributed to the protection of 1,500 native trees in two one-acre groves at this site – one of the Trust’s four First World War Centenary woods. 

In 2026 L’Occitane’s Foundation has helped towards the recovery of the UK’s precious temperate rainforests with a donation of £25,000, and a further £20,000 contributing to the Woodland Trust’s conservation science and research programme.

Planting wildlife havens

As part of the Woodland Trust’s Trees for your Farm scheme, L'Occitane's funding helped plant 10,000 trees across the UK, including fruiting hedgerows, shelter belts and browsing hedgerows to support sustainable farming.

And in Little Doward Wood, a haven for wildlife in the Wye Valley, L’Occitane’s support has aided the regeneration of 20 acres of wood pasture and the planting of 800 native trees to help restore this ancient woodland, which is rich in history and ecological value.