AccorHotels is funding the planting of thousands of trees on farms across the UK.
The business, which owns the ibis, Novotel, Mercure, Pullman and Sofitel brands, is planting almost 50,000 trees on 29 farms through us – from large scale arable farms and upland sheep farms to small scale organic vegetable growers - aiming to help farmers harness the power of nature.
It is part of its ground breaking Plant for the Planet campaign which in just six years has financed the planting of over 4 million trees in 21 countries around the world.
Guests are invited to reuse their towels when staying for more than one night. Half of the savings on laundry expenses generated by this initiative are used to fund reforestation and agro-forestry projects.
It’s a simple concept and an innovative project that mobilises customers and employees, helps protect ecosystems and support local communities.
Karelle Lamouche, AccorHotels VP Marketing, Communications, CSR and Quality said:
"I am proud of the collaboration between our guests, who are increasingly basing their hotel choices on companies that have a sustainable focus, Pur Project and the Woodland Trust. This partnership demonstrates AccorHotels’ ambition towards a better world and our vision and commitment to tackling environmental challenges.
"I am thrilled to have launched 29 projects in the UK with the Woodland Trust pioneering agroforestry. But this is just the beginning and there is lots more to come."
David Rose runs a farm in Bingham, Nottinghamshire and is planting trees, funded by AccorHotels, to show how they can reduce the impact of flooding by soaking up water -and that they can provide much needed shelter from the elements.
"As a typical farmer I want to make the most of my land and am particularly interested in how we can utilise the space above and below the soils surface. One way we can do this is through planting trees. Although integrating trees into my farming systems is a pilot it is based on science.
"We already know that trees can provide shelter which can help reduce soil erosion and nourish the soil. But planting trees will also attract pollinators and beneficial insects by providing much needed habitat and provide an additional crop which in my case is apples.
"Using more eco-friendly, natural ways to grow crops will hopefully open farmers up to new funding streams such as those provided by AccorHotels which is committed to reducing the impact of its actions on the environment."
Key stats on the partnership
- When guests stay in hotels for more than one night and choose to reuse their towels, AccorHotels donates 50 per cent of the savings on laundry expenses to plant trees
- Over the last four years the Woodland Trust has received funding to plant 84,000 trees on farms across the UK