Partners and press coverage
During the Queen’s Diamond Jubilee year in 2012, the Daily Mail promoted the project in their newspaper and advertised the promotion on TV. A free tree was offered to readers who collected 21 tokens as well as a specially designed dedication certificate. These trees were planted on the readers’ behalf in an area now known as the Daily Mail Wood.
The Daily Mail’s articles at the time included one by Janet Street Porter about walking in woodland; one by Monty Don about planting trees in gardens; and a number of features from Clive Aslet on woodland, wildlife and commemorative trees. A free woodland walks supplement was also made available in Tesco and WH Smith that February.
Sainsbury’s have a block of woodland which they sponsored to the north of the property above the lake, of approx. 10 hectares in size. It contains the Paralympic Grove in honour of the 2012 Paralympic Games. Trees were planted by the then CEO of Sainsbury’s and Paralympic swimmer – Ellie Simmonds. An interpretation board on site gives more details.
The first planting in October 2012 was featured in an episode of Countryfile a few weeks later. The coverage featured a planting competition between local firemen and young farmers girls. The girls won (with the help of the planting contractors). John Craven (young farmers) and Julia Bradbury (firemen)captained the two teams.
Two black poplars on the lake edge, one planted by Princess Anne and the second by local school children, were shown on BBC Breakfast during the Queen’s Diamond Jubilee year in 2012. The trees are marked with a large diamond-shaped plaque.