Sainsbury's

Learn how our largest corporate partnership has turned eggs into trees – 3 million of them.

With over £7 million raised and 3 million trees planted, Sainsbury’s has been standing up for woods since 2004.

How it works:

  • Donations from every sale of woodland eggs, chicken and turkey directly fund tree planting.
  • Donations also received from Sainsbury's Best of British apples, Taste The Difference honey and bags for life.

What we’ve achieved:

  • 3 million trees planted – enough to stretch from London to Moscow if planted in a line.
  • Sold 3.9 billion woodland eggs, 37 million woodland chickens and 814,000 woodland turkeys.
  • Sainsbury’s is the lead partner on our First World War Centenary Woods project, committing over £4 million.
  • 25,000 Woodland Trust Free Tree packs provided for schools through Sainsbury’s Active Kids programme.
  • Support and advice on tree planting for Sainsbury’s farmers, with 1 million trees planted on farms.
  • Sainsbury’s was the lead partner on our on our Jubilee Woods project, donating £1.5 million for the creation of 60 new woods to celebrate the Queen’s Diamond Jubilee.

Mike Coupe, chief executive Sainsbury's Group: "We’re really proud to have reached such a huge milestone [three million trees] in our partnership with the Woodland Trust. As the charity’s largest corporate partner, we’re committed to raising awareness of the importance of the UK’s woods and trees, and contributing to their conservation."

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