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Sainsbury's

Learn how our largest corporate partnership has turned eggs into trees – over 3 million of them.

 

 

With more than £8 million raised and over 3 million trees planted, Sainsbury’s has been standing up for woods since 2004.

How it works:

  • Donations from every sale of woodland eggs, chicken and turkey directly fund tree planting.
  • Donations also received from Sainsbury's Best of British apples, Taste The Difference honey and bags for life.

What we’ve achieved:

  • 3.3 million trees planted – enough to stretch from London to Moscow if planted in a line.
  • Sold 4.5 billion woodland eggs, 41 million woodland chickens and nearly one million woodland turkeys.
  • 25,000 Woodland Trust Free Tree packs provided for schools through Sainsbury’s Active Kids programme.
  • Support and advice on tree planting for Sainsbury’s farmers, with 1 million trees planted on farms.
  • Sainsbury’s was the lead partner on our 2012 Jubilee Woods project, donating £1.5 million for the creation of 60 new woods to celebrate the Queen’s Diamond Jubilee.
  • Sainsbury’s was the lead partner on our First World War Centenary Woods project 2014 - 2018, donating £4.75 million to plant millions of trees to commemorate the First World War.
  • In 2018, Sainsbury’s supported the Queen’s Commonwealth Canopy project with ITV and the Woodland Trust. The engaging campaign enabled communities across the UK, as well as Sainsbury’s colleagues and more than 500 MPs, to plant 50,000 trees.
  • In 2019, we will celebrate Sainsbury’s 150th birthday and 15 years of our partnership by planting a tree for every Sainsbury’s colleague and creating 150 woods across the UK.

Mike Coupe, chief executive Sainsbury's Group: "We’re really proud to have reached such a huge milestone [three million trees] in our partnership with the Woodland Trust. As the charity’s largest corporate partner, we’re committed to raising awareness of the importance of the UK’s woods and trees, and contributing to their conservation."

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