Marks & Spencer

Grace Waters-Doherty from Northern Ireland urges her parents and her school to recycle cards at M&S every year

Collecting cards and a whole lot of Sparks

From involvement with celebrities including Jo Brand and Dermot O’ Leary and the launch of a new Sparks card, our partnership with M&S continues to glitter and glow.

M&S came on board our Christmas card recycling scheme in 2008. We had been running it since 1998 and the retailer helped us to push it to new levels. 

In 2012, M&S decided to run the scheme themselves, and since then, for every 1,000 cards dropped in to M&S stores by the public for recycling every January, M&S has made a donation to the Woodland Trust to plant a tree in the UK.

It is the longest running scheme of its type in the country and since 2012 M&S customers and members of the public, from schools to community groups and inspiring individuals, have helped us collect more than 32 million cards and plant 32,000 trees. One inspiring collector, Michael Main, has collected thousands of cards by placing a billboard outside his house which has also led to an award from the Prime Minister, David Cameron.

The launch of Sparks

In October 2015, we were really proud that M&S chose us as part of its new Sparks card members club – bringing an added boost to our precious woods and trees.

Sparks is a new members club from M&S where customers can grab a card in store and choose a charity (from a list of nine which includes us) to support when they register their card. The chosen charity will get a 1p donation from M&S for every transaction made.

Open to everyone, customers can collect Sparks every time they shop in M&S stores and online to unlock benefits including tailor-made offers, priority access and exciting money-can't-buy experiences such as wine tasting in South Africa.

A particular highlight of the launch of Sparks was when M&S celebrated by giving one of our inspiring volunteers, woodland creation champion Roger Parkinson, a money can’t buy special day out.

Key facts to the partnership

  • M&S has been a partner of the Woodland Trust since 2008, through the Christmas Card Recycling Scheme
  • Since M&S took over the reins of the scheme in 2012, more than 32,000 trees have been planted as a result of 32 million cards being recycled by M&S customers and the public
  • In 2015, M&S launched its new Sparks members club where people can choose a charity – including us – to benefit from donations everytime they shop



Want to work with us?

Bluebells in flower at Heartwod Forest. WTPL/Judith Parry

Call us on 01476 581112 or send us an email.

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Woodland Trust staff at Sainsbury's event

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