Project Earth

Selfridges is an iconic British brand with sustainability at the heart of all it does. 

Since 2018 we've been working closely with Selfridges on its sustainability initiative, Project Earth. The initiative, unveiled in 2020, sees Selfridges commit to ambitious targets to transform the way it does business and change the way we shop. In line with this, Selfridges has made a commitment to tree planting: a natural solution to help tackle the climate crisis. 

The amount of trees Selfridges have committed to planting in the Northern Forest

Let's change the way we shop

As well as their own commitment to tree planting, Selfridges is also encouraging its customers to take positive action and plant a tree too - either by donating at till points or buying products from the Forest Friendly range, a collection of products which use materials from responsibly managed forests or palm oil alternatives.

During the summer of 2020, as part of Project Earth Selfridges is hosting a range of events, workshops, webinars and pop-ups that aim to inspire and encourage customers to make sustainable and environmentally-conscious decisions when it comes to consumption. Find out more about Project Earth.  

Our partnership with the Woodland Trust has been integral to developing our sustainability commitments for Project Earth. We are equally committed to seeing the UK rich in woods and trees again and want to see an end to global deforestation. Through our partnership, we will highlight and support the vital role trees play in helping to fight the climate crisis, working to support reforestation in and around the cities in which our stores are located.

Daniella Vega
Director of Sustainability at Selfridges

Credit: Judith Parry/WTML

Planting for the future

Since our partnership first began in 2018, Selfridges employees have volunteered their time to plant over 12,000 trees close to each of their stores. From our Smithills Estate in the Northern Forest, to Tring Park on the outskirts of London, every tree planted benefits people, wildlife and nature for generations to come.

Contact us

Call us on 0330 333 5306 or email to learn more about partnering with the Woodland Trust.