Waitrose

Waitrose has raised more than £210,000 for the Woodland Trust through our successful Woodland Carbon scheme.

It has helped us plant hundreds of trees to soak up carbon dioxide – benefiting eco-systems and purifying the air we breathe.

The partnership enables Waitrose to remove tailpipe carbon emissions generated through home deliveries. Every customer who shops online with Waitrose helps to plant trees to compensate for tailpipe emissions.

The trees are planted at Warcop; a ministry of defence site used as a military training ground for soldiers and set in an area of outstanding natural beauty in Cumbria.

Benefits for Waitrose

  • Raised Waitrose environmental and corporate responsibility credentials
  • Developed a strong marketing message to convey to all stakeholders
  • Staff engagement through tree planting days

Benefits for us

  • Establish new woodlands and plant native trees species to support our natural ecosystems, biodiversity and wildlife
  • Promotion of the partnership and the Woodland Trust online and in the Waitrose sustainability pack available to their customers

Victoria Harris, Waitrose's Head of Sustainability and Responsible Sourcing, said:

"We are delighted to have supported the Woodland Trust in a number of ways, whether through the contribution we make to help minimise the impact of our home delivery service, through raising the awareness of the importance of trees and the Trust's work with our customers and through other fundraising and staff volunteering initiatives. We recognise that trees are vital to delivering biodiversity, carbon capture, flood control and beautiful natural environments to enjoy so we are really pleased to be able to work with the Woodland Trust to help plant more of them."

Key facts

  • £284,000 raised for the Woodland Trust since 2011
  • Waitrose has removed over 22,300 tonnes of CO2 and will help plant  approximately 50 hectares of woodland
  • Raising Waitrose’s environmental and corporate responsibility credentials
  • Developing a strong marketing message to convey to all stakeholders
  • Staff engagement through tree planting days

Find out more about mitigating your carbon with the Woodland Trust

Want to work with us?

Bluebells in flower at Heartwod Forest. WTPL/Judith Parry

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