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We're on a roll!

OUR brand is ‘packing’ a punch on supermarket shelves thanks to a partnership which sees tissues turned into trees.

When people a pack of Nouvelle, around 2p goes to our work which amounts to around £20,000 a year. This money helps us provide free trees to schools and bring children closer to nature.

The supplier has featured our logo on its packs since 2015 with a recent special edition updated in support of the initiative and bearing the words, “Help Children Grow”.

Advertising has been boosted on its website and on social networks with the advertising campaign, “From little acorns…grow great oaks!” created. This saw the invention of animated acorns, Alice and Alfie.

Our Account Manager for Nouvelle, Jo Mathieson said: “Our partnership with Nouvelle is a great example of how we can work closely with a partner to bring mutual benefits to business, the UK environment and thousands of communities through on pack promotions.”

Nouvelle paper – eco-friendly

All the paper used in Nouvelle’s packs is produced to FSC® standard practices, the recognised environmental benchmark, meaning all the trees used are from sustainable sources.

Villiers High School in Southall, London has received packs funded by Nouvelle.

A spokesperson said: “Thank you very much for giving us this great opportunity to share the wonderful experience of planting more than 105 trees at our school for the future generation. “

More on Nouvelle here