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Dorset Cereals

From bircher cereal to silver birch – our partnership with Dorset cereals is seeing thousands of new trees being planted across the UK.

Cereal planters - Dorset Cereals has planted thousands of trees with us.

Dorset Cereals backs our MOREwoods scheme and has helped plant 26,000 trees and created around 17 hectares of woodland on land -  including that of farmers, smallholders, local councils and communities.

"It’s a great partnership that is loved by our consumers who like to know about the work the Woodland Trust do and are hugely supportive of the initiatives we run.”
Alex Naranjo, Marketing Manager, Dorset Cereals

The company has also planted 1,000 trees close to its factory in Poundbury, Dorset with 100 members of its staff.

Alex Naranjo, Marketing Manager at Dorset Cereals said:

“It’s been great working with the Woodland Trust for over 6 years, they’re a charity that are very close to the hearts of the whole team here. We’ve twice helped plant 500 trees in a spot just a five minute walk from our factory and the entire factory and office staff turned out and had a fantastic time doing something genuinely special, with us each knowing which trees we planted so we can watch them grow! It’s a great partnership that is loved by our consumers who like to know about the work the Woodland Trust do and are hugely supportive of the initiatives we run.”

Quick fact

  • Dorset Cereals has helped plant 26,000 new trees through our MOREwoods scheme, bringing huge benefits to both people and wildlife

*Our MOREwoods project is designed to support landowners to create small woods or scattered plantings covering at least half a hectare.