Together we can deliver through cause related marketing
A cause related marketing partnership with the Woodland Trust delivers a number of tangible and measurable benefits for both parties.
A partnership with the Woodland Trust offers:
- Product differentiation with a bespoke marketing message tailored to meet your needs.
- The opportunity for customers to support the environment by purchasing everyday products.
- The chance for the company and the customer to act as one in support of the charity.
- The development of brand loyalty.
Partners who have supported the Woodland Trust to date have done so in a variety of ways, including:
- A tree dedication, Woodland Trust membership or the planting of a tree for every product sold (e.g. Dorothy Perkins).
- Coupon collections allowing the customer to choose between a charity donation or a plant for their own garden.
- Donation made per pack sold, supporting the general work of the Woodland Trust (e.g. Sainsbury's Woodland Eggs).
Customer research results
Researchers from a group of marketing agencies gave 10,000 people a list of 180 potential partners and asked them which were most likely to affect their purchase.
"Eight of the top ten responses were not-for-profits, with recycling issues ranked number one. Environmental issues, poverty relief and animal protection also featured in the top 10, along with voluntary organisations.” Emma Rigby, Third Sector, 27 February 2008.