In 2001 farmer John Widdowson discovered that his hens were happier living in the shade and protection of trees and also laid better quality eggs.
As a result, Woodland eggs were first introduced into Sainsbury’s stores in 2004, with Woodland chicken following in 2009.
Donations from the sales of Woodland products have so far raised over £1,000,000 for the Woodland Trust. And new for Christmas 2010, Sainsbury’s customers could purchase Woodland turkeys which raised a further donation of £12,000 towards our work.
The Woodland brand supports our ‘More Trees, More Good’ tree planting campaign and also helps Sainsbury’s towards their ambition to plant two million trees over the next five years.
Full history of Woodland birds
Here's what's available:
Woodland eggs
Sainsbury’s Woodland eggs come from free range hens and for every dozen eggs sold one pence is donated to the Trust.
To find out more about Woodland eggs
Woodland chicken
Sainsbury’s Woodland free range chicken is a slower growing breed, specially selected for its tasty succulent meat. Two pence for every chicken sold is donated to the Trust.
Woodland turkeys
New for Christmas 2010 are Sainsbury’s Woodland turkeys. All Sainsbury’s Taste the Difference turkeys will be not only free range but Woodland too. A contribution of 10 pence from every bird sold will be donated to the Trust.
All Woodland birds are reared on farms that meet strict RSPCA welfare standards, independently inspected by Freedom Food. For more information visit www.freedomfood.co.uk
Sainsbury’s
More Trees, More Good
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