Carol Benn, manager of the Courtesy of Coutts loyalty programme at Coutts, commented: “Since its inception almost two years ago, the scheme has generated a significant amount of money for three very worthy charities. This is all down to the enormous generosity of our World, Gold and Business Card clients, who instead of receiving points to spend on themselves, chose to channel these points towards helping charitable causes. But the potential to raise so much more is there. This is why we want to encourage clients to cash in their points to see just what impact can be achieved with very little effort.”