Position: 12 Month Fixed Term Contract Covering Maternity Leave
Reporting to: Head of Digital
Based: Grantham, Lincolnshire
Closing Date: Sunday 26th February 2012
We aim to engage and inspire people about woods and trees to help us meet our vision of creating, restoring and protecting woodland. We own and care for over 1,000 woodland sites across the United Kingdom and support the creation and management of woodland on others’ land.
Departments across the Trust are placing an increasing reliance on Digital channels to achieve their objectives, and the time has come to take our digital communications and operations to a whole new level. We have therefore revamped our digital team, which manages the Trust’s digital presence and engagement with members, supporters, our target audience groups and the wider public.
As a Digital Marketing Manager you will lead the digital marketing strategy and implementation across the Woodland Trust, covering brand, campaigns, product sales and services-offerings related to our woodland creation agenda.
You will need strong integrated planning and delivery management skills including agency management, research, analysis and strategy as well as industry leading experience delivering outstanding customer experiences and results through digital marketing in complex environments.
You will deliver agreed strategic and tactical plans in order to support the Woodland Trust's aims and goals through digitial marketing / media. You will also be responsible for brand integrity within all digital channels employed.
On a daily basis you would be planning and managing the spend and Google grant allocation, acting as a digital marketing thought leader and supporting the Head of Digital by rountinely driving performance and quailty.
Experience of working across free, earned and paid media as well as a strong appreciation of Social Media channels will be required. You will also need a strong passion for Digital Marketing and the ability to thrive in both technical and non-technical environments, understanding the languages and priorities of each.
Digital Marketing Manager Job Description.docx
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How to apply
If you feel you have the necessary skills and experience and an affinity with the Woodland Trust's aims, we would like to hear from you. Please submit a letter of application including current salary details together with a CV by clicking on the 'Apply' button below.
To demonstrate good practice we would appreciate your support in removing unnecessary information from your CV and letter of application. This includes date of birth, education dates, religion and ethnicity.
Please ensure you state where you originally saw the position advertised.
Note to Agencies
Agencies are advised that the Woodland Trust will not accept any CVs, but company details may be supplied by email to recruitment@woodlandtrust.org.uk |
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