A growing partnership
Our largest corporate partner, Sainsbury’s has raised a staggering £7 million for our work and the relationship has gone from strength to strength.
We first joined forces back in 2004, with the launch of Woodland Eggs. These are laid by hens that are free to roam under the shelter of trees, where they feel safer and produce better quality eggs as a result.
For every 12 eggs sold, Sainsbury’s donates 1p to the Trust. 13 years on, they’ve sold 3.8 billion eggs and counting. Such was the success of the partnership, Woodland Chicken and Turkey were launched a few years later and the retailer also gives donations from the sale of several other products.
As well as Centenary Woods, Sainsbury’s took the lead on our award-winning Jubilee Woods project, donating £1.5 million for the creation of 60 new woods to celebrate the Queen’s Diamond Jubilee in 2012.
Sainsbury’s support has allowed us to achieve a lot. As well as planting three million trees, we have:
• Provided 25,000 Free Tree Packs for schools, helping children connect with nature.
• Demonstrated the benefits of trees on farms and provided over 400 of Sainsbury’s farmers with planting help and advice.
• Raised awareness of the importance of the UK’s woods and trees.
Thank you Sainsbury’s
The Trust is extremely proud of our partnership with Sainsbury’s and to have reached such a significant milestone as the three millionth tree. Thank you to everyone at Sainsbury’s and its customers for making this possible.